The author: James Champy
The author (Champy) suggests that managers today must focus on four questions, in fact "live" them to prevail in successful reengineering efforts:
1. What is this business for?
2. What kind of culture do we want?
3. How do we do our work?
4. What kind of people do we want to work with?
The book is based on answering these questions, defining what they include, and outlining behaviors that managers should cultivate to answer them. The manager must be able to restate the business purpose and fully mobilize the company for change. Not only must the manager communicate why the company is changing, but he/she must give a vision of what the organization is moving toward, so that people can cope with the sense of loss associated with change. Communication entails inspiration, acknowledging stress, staying positive and establishing measurements. Managers who can reorganize high-morale teams around the needs of changing processes will be successful in the future. There must be a tight fit between the values of the company, the language in which it expresses them, and the way it makes its profits.
The most part that I agree with Champy is about "Communication with reengineering." Communicating in the reengineered organization is not one way communication; it is not the communication of orders. Communication in the new organization refers to the sharing of knowledge where appropriate, the development of values which facilitate the sharing of knowledge, and creating an environment which enables the sharing of knowledge whether through technology or through teams or other organizational structures. Communicating involves managers continually making the case for change in specifics that identify the "what', the "how", and the impact on employees' lives. The manager as coach must give employees the tools they need to do their jobs, remove obstacles that hinder team performance, and challenge the imagination by sharing information. The sum of all the coach's actions is to give the team ownership of the game and to build trust.
This book is good for not only Managers, but also employees in every kind of business. Helping each other to reengineer the business and then you will see a new thing. You will see a new world.
The Reengineering Management (The Mandate for New Leadership) by James Champy has 212 pages. The price of this book is US $25.00, and published in 1995 by HarperBusiness in New York, New York.